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$Two-Buck Chuck & Traders Joes -- Innovative Marketing Marketing Articles | February 12, 2004
... ... isn't about creating ways to bring a horse to water, but finding ways to make the horse thirsty. Perhaps this was the thinking when Trader Joe's began ... ... of th
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Great marketing ideas seem obvious after they become successful. Such is the case with this niche grocery store and what Global Marketing, Inc. terms the "$2-Buck-Chuck" marketing phenomena.
Started by Joe Coulombe Trader Joe's has evolved into its present form over a number of years. Trader Joe's actually began in 1958 as a chain of convenience stores called "Pronto Markets" in the Los Angeles area. In 1967 Joe Coulombe, wanted to expand the stores' offerings and enhance their image. He doubled the floor space and offered hard-to-find, boutique domestic and imported wines and gourmet food items at outstanding prices. He decked out the stores with cedar plank walls and nautical décor and garbed the Captain (the store manager), the First Mate (the assistant manager) and the CrewMembers in colorful Hawaiian shirts. "Trader Joe's" was born.
Today Wholesale Raekwon McMillan Jersey , 200 stores strong in 17 states, Trader Joe's has expanded to Arizona, Connecticut, Delaware, Illinois Wholesale Kenny Stills Jersey , Indiana, Maryland, Massachusetts, Michigan, Nevada Wholesale Cameron Wake Jersey , New Jersey, New York, Ohio, Oregon, Pennsylvania Wholesale Reshad Jones Jersey , Virginia and Washington. With annual sales of roughly $2.2 billion, this privately held firm is considered one of America's fastest growing companies.
Dan Bane is the current Chairman and CEO of Trader Joe's. When Dan assumed this position in 2000 he was already a long-term employee of Trader Joe's. . Cheap Jerseys Free Shipping Cheap Jerseys China Wholesale Jerseys China Cheap NFL Jerseys Supply Wholesale Jerseys China Free Shipping Wholesale NHL Jerseys China Wholesale NBA Jerseys From China Wholesale MLB Jerseys From China Wholesale Nike NCAA Jerseys Wholesale Football Jerseys Free Shipping |
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